Our menu contains tens of thousands of choices!! It is a priority for us to enable our guests to personalize their meal according to their own ethical stance on food, their idiosyncratic taste preferences, and/or their individual health conditions. We consider it our responsibility to allow people to follow a diet that is vegan, vegetarian, gluten-free, lactose-free, onion-free, added sugar-free, low-fat, low-carbohydrate, high-protein or whatever else they wish. While we argue that everyone should make informed choices to achieve a healthy, enjoyable and sustainable life in the city, we also understand that it is necessary to provide them the opportunity to fulfill those choices.

Our menu is surprisingly affordable! We strive to keep the prices of our food and drinks comparable to an ordinary fast-food chain’s even as our cost of ingredients and labor is much higher. We think everyone living in (or visiting) our city—not just a wealthy elite—has the right to proper nutrition. We also know that a large portion of the population must get used to making informed choices in order to achieve our main mission. We believe we can still be financially sustainable while keeping our prices low, e.g. by growing our ingredients ourselves and sourcing them directly from local producers with no middleman, and keeping expenses such as rent and advertising low. We know that our supporters provide the best advertising that money can’t buy, and that is the ideal way for this initiative to succeed.